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PRESS RELEASE – FEBRUARY 2020

Feb 08, 2020

Over 150,000 Merseyside children are benefitting from fitness, sports classes and high-quality PE lessons and that is set to increase


A demand for fitness, sports coaching and high-quality PE lessons for children has led to the expansion of a local sports and coaching business. The move will ensure all schools across Merseyside & Cheshire can benefit from dedicated classes, as obesity levels for the region remain high.  


More than 22000 children leave primary school severely obese. 28% of 2-15years were classed as overweight or obese. At the start of primary school one in 10 children are obese and by the end, that has increased to one in five. Those growing up in the most deprived communities are at the greatest risk. The chances of being obese are about twice that of those who live in the least deprived areas.


Through two new franchises, Wirral based Full of Beans Fitness and Sports Coaching, which runs classes in schools by trained PE Teachers & specialised Sports Coaches, will now cover the whole of the Wirral and south Liverpool. This means that even more children could take part in classes, which not only address fitness levels and sporting ability but also support mental health in young people.


The expansion follows an increase in demand from schools and parents, keen to support children with increased physical activity and improved mental health. Full of Beans also runs out of school classes, popular with parents during the school holidays etc. The original founder, Nicky Adams, sold her first franchise to Lauren Thirsk who set up in South Wirral and her business has doubled every year since.


Founder & Director Nicky Adams says e.g. “We are seeing first-hand the commitment from our schools in supporting pupils to increase their levels of physical activity and we work them to ensure all children have access to a variety of opportunities to suit the least active to the most sporty. We also offer some amazing mental health and self-development programmes and have achieved some fantastic results.  


We are also members of the Children’s Activities Association so schools and parents know that we have been vetted in providing high quality services.


As part of the expansion, all Merseyside schools are eligible for a FREE PE Health Check.


Lesley Roach, Headteacher, Sacred Heart Catholic Primary school in Liverpool said “As a healthy school we promote the health and well-being of all our pupils in school and for the past year we have worked alongside Jordan and the Full of Beans team. They have delivered a range of extra-curricular clubs which have developed our children’s resilience and enabled them to be mentally healthy. The clubs have been tailored to meet the needs of our children and Jordan is passionate about offering new opportunities.


The clubs are very well organised and led by trained staff who are so enthusiastic and have really helped our children to develop their confidence when trying new activities.


Jordan and his team have developed excellent professional relationships with myself, staff and our children and we look forward to continuing to work with them.”


Esther one of our children said “Full of Beans and their self development programme, Mini Mermaids, has helped me in so many different ways. First of all, I used to have lots of worries but now I have a lot less. Before this, I was shy with new and unfamiliar people, but now I’m able to communicate with them more freely. Also, it’s helped my confidence to grow and I’m excited to try new and different things. The program has helped me understand a bit more about who I am and who I’d like to be. It has helped encourage me to follow my hopes and dreams.”


Notes to editors:


Full of Beans was founded in August 2008 and has grown by at least 30% each year.

Full of Beans offers a holistic solutions that include curriculum delivery, breakfast clubs, active playground schemes, lunch clubs, after school clubs offering over 25 different active clubs. CPD training for staff, mental health programmes, staff wellbeing, inter-school competitions as well as active birthday parties.

Jordan Beacall has been appointed Director of Full of Beans South Liverpool. Corrie Brierley has been appointed Director of Full of Beans North Wirral.   

*The total number of children we work with at our local schools is approx. 150,000

For further information, please contact Nicky@fullofbeansfitness.co.uk, 07914 836797

For more details, visitwww.fullofbeansfitness.co.uk/franchise-opportunity/

Facebook: FOBWirral Twitter: @FullOfBeansFit Instagram: full_of_beans_wirral

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We would urge schools to place PE, physical activity and sport at the heart of their planning following the long year children have faced in lockdown. Through our work at Full of Beans, we have seen children who haven't just been affected physically but socially and emotionally as well. Ninety percent of parents reported they were worried that their children's activity dropped "dramatically" during this time. We support the Good School Guide in promoting #PRIORITSEPE alongside the amazing Sharron Davies MBE. Parents can also play a part outside of school. It's so important children have FUN and enjoy how they move their bodies and they will need to experience a variety of activities for them to be able to choose which they enjoy the most. For some, it maybe doing treasure hunts while on a dog walk, challenging their family on the monkey bars in the park, rock climbing, dance class or trying something brand new like joining a local footy team or gymnastics club with some friends. It is GREAT news that this coming week sees sports clubs opening up again and after school clubs can resume so ask for a trial if your child is nervous or unsure. Full of Beans clubs can be booked by clicking HERE. I think we all know how GREAT you feel after a class, bike ride, yoga or a run etc when endorphins have been released and that's what I want children to experience so they fall in love with that amazing feeling! Physical activity is also great for their social development and given we've been locked up and prevented for seeing people for a year, this is high on my list for all children right now. The graphic below shows just some of the benefits of being active and these aren't just for now but will help children for the rest of their lives - what better gift can we give them and I don't think there's been a better time to start. Parents - if you are struggling to know where to start, we can help you! Just give us a ring or send an email and we would be happy to give you some ideas. You can also subscribe to newsletters by clicking HERE . Schools - we can support you to improve your curriculum PE, physical activity and school sport as well as active playgrounds, self-development and well-being programmes. For more info please email nicky@fullofbeansfitness.co.uk where you will be directed to your local area manager. Business Opportunity - for anyone interested to hear more about a Full of Beans Franchise, please click HERE .

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winner, Theo Paphitis #SBS competition #SBS winner logo

PRESS RELEASE - We Won #SBS Small Business Sunday, Theo Paphitis

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RELEASE DATE : 26.1.21 Merseyside based Full of Beans Children’s Fitness & Sports Coaching gets a Twitter boost from Theo Paphitis and becomes a winner of his #SBS competition . Merseyside based children’s’ fitness and coaching company, Full of Beans has received a business boost from retail entrepreneur, Theo Paphitis. Yesterday, company director, Nicky Adams tweeted Theo about her business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his 500,000 Twitter followers. #SBS is a lifeline to many small businesses who are maintaining consistency and viability during turbulent economic times and the helping hand from magnates such as Theo Paphitis is an amazing accolade for the Merseyside based company. Business and retail entrepreneur, Theo Paphitis, who still considers himself a ‘shopkeeper at heart’, has re‐tweeted Nicky Adams’s message to his substantial following and as a result, www.fullofbeansfitness.co.uk and their twitter account, within an hour has received a major boost to their traffic. Full of Beans will also be profiled on the #SBS website (www.theopaphitissbs.com) that is exclusive to all Small Business Sunday winners. Nicky Adams said ”With the current situation in all schools, reverting to online learning, never has physical education and the link to mental health and well-being been more important; here at ‘Fullof Beans’ we offer the antidote to screen fatigue. Full of Beans programmes such as Super Beans, Mini Mermaids and Young Tritons are proven to improve the lives of the children we work with and we are hoping that the support from #SBS will enable us to reach more children by informing schools, teachers and families about what we do. The overall well-being of all children is always at the centre of what we do and is crucial during these times and we are grateful that Theo has recognised the work we are doing, here in the North-west.” Small business champion and Ryman Stationery , Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Full of Beans every success. Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re‐tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities. ‐ Ends ‐ Full of Beans Fitness Ltd Full of Beans Fitness (Franchising) Ltd 2 Stonehey Drive, West Kirby, Wirral, CH49 2HS E : nicky@Fullofbeansfitness.co.uk M : 07914836797 W : www.fullofbeansfitness.co.uk T : @FullOfBeansFit FB : @FOBFit Insta : full_of_beans_wirral For further information about Small Business Sunday please visit www.theopaphitissbs.com . Notes to editors ; • Full of Beans was founded in Aug 2008 and has grown by at least 30% each year • Full of beans offers holistic solutions that include curriculum delivery, breakfast club, active playground schemes, lunch clubs, after school clubs (over 25 types) as well as CPD training for staff and mental health and well-being programmes. We also deliver inter-school competitions and fun, active birthday parties. • We are one of the only local providers to be a member of the Children’s Activities Association.

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